ABOVE THE LINE MARKETING (ATL)
Above The Line (ATL) refers to promotional activities done at macro level. A brand image is created about the company and its product. Media such as television, cinema, radio, newspapers, and magazines, Billboards, Signage are used to create an impact about the company and its product.
BELOW THE LINE MARKETING (BTL)
Below The Line (BTL) communication is unconventional in nature, done at micro level and forms part of non-media communication. Measures include direct mailing, distribution of flyers, brochures, and usage of sponsorships, public relations, tele-marketing, activities and point of sale.
THROUGH THE LINE MARKETING (TTL)
This strategic approach allows brands to engage with a customer at multiple points (for example, the customer will see the television commercial, hear the radio advert and be handed a flyer on the street corner).
EVENTS AND EXHIBITIONS
We at Xpender, always strive to bring innovations and aim to give a stimulating experience to our clients. We are a 360 degrees integrated agency providing crafted solutions in Events & Exhibitions.
MODERN SIGNAGE SOLUTIONS
We are expert in Acrylic Signs, Neon Signs, Dimensional Signs (2D, 3D, 4D), Stainless Steel Signs. Alucobond Signs, Channel Letters, Pylon/Pole Signs, Digital Signs, Wayfinding Signs, Interior Signs, Frontlit & Backlit Signs etc.