ABOVE THE LINE MARKETING (ATL)
Above The Line (ATL) refers to promotional activities done at macro level. A brand image is created about the company and its product. Media such as television, cinema, radio, newspapers, and magazines, Billboards, Signage are used to create an impact about the company and its product.
STREAMERS
The selection of Streamers’ advertising section played an essential role in your ad enhancement. If you are eyeing on the roadside, then be peculiar about the side, where most of the masses while driving or walking can catch your streamers quite easily. Best for “Back-to-Back Brain Hammering”, Streamers are the most prominent sorts of signage that contribute value as well as relevancy to your brand.
VEHICLE ADVERTISING
The definition of Vehicle advertising is advertising displays that are wrapped around a board that is placed on a truck and driven around a certain area.
Most Vehicles are like Moving Billboards, customized LED trucks with large bodies for displaying advertisements. Some of these dedicated units offer features such as external sound systems, illumination, LED panels and hot/cold boxes for product sampling, Digital mobile billboard trucks have become popular now a days as it is extremely result oriented and eye catching.
PRINT MEDIA ADVERTISING
Print advertising is a widely used form of advertising. These advertisements appear in newspapers or magazines and are sometimes included as brochures or fliers. Anything written in the print media to grab the attention of the specific target audience comes under the purview of print advertising.
Print advertisements are only effective when people see them. When people browse through newspapers and publications, these advertisements should grab the attention of the potential customer.
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